SearchCap: Google Search Console emails, EU antitrust expanded & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Console bug sends re-verification notifications to users
  Jul 8, 2016 by Barry Schwartz

  Don’t panic, says Google — That verification email from Google Search Console was an accident, but it may be a good time to check to see who is a verified user on your account now.

• What’s New With Markup & Structured Data
  Jul 8, 2016 by Eric Enge

  Contributor Eric Enge recaps a session from SMX Advanced on structured data markup in its many forms.

• Report: EU responding to Google antitrust search-quality defense with new objections
  Jul 8, 2016 by Greg Sterling

  Supplementary statement reportedly being filed to enable European Commission to address Google’s defense against claims of abuse of market position.

• The perfect local SEO landing page
  Jul 8, 2016 by Marcus Miller

  Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.

• Search in Pics: Matt Cutts body armor, portable farmers market & Google rents out Great America
  Jul 8, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Matt Cutts in body armor after joining the Digital Defense team: Source: Twitter Small farmers market […]

• Using automation to execute PPC strategy
  Jul 8, 2016 by Jeff Baum

  Looking to automate aspects of your PPC campaigns? Columnist Jeff Baum discusses how to define your automation requirements and choose the right kind of technology.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• SMX Advanced recap: Advanced Google App Deep Linking
• Making your content perform beyond just SEO
• The myth of prepackaged “sales-qualified” leads
• SocialPro 2016 recap: What Your Social Data Should Be Teaching You
• MarTech Today: Yahoo bots for Facebook Messenger, leveraging marketing data & more

Search News From Around The Web:

Local & Maps

• 3 Things to Do Today to Get More In-Store Visits from Local Search, BruceClay
• Apple Maps adds 29 Flyover locations, expands traffic and transit, Apple Insider

Link Building

• Google Says Penguin 4.0 Still Has Not Launched, Search Engine Roundtable
• Google Says You Don’t Need To Disavow Links That Are No Longer Relevant To Your Site, Search Engine Roundtable
• No Google Penalty for Not Linking Out to Other Sites, thesempost.com

SEO

• 3 Server Errors That Drain SEO, Practical E-Commerce
• Google Says We’re Always Updating & Improving Our Search Algorithms, Search Engine Roundtable
• Google Search Console and the average position in Search Analytics, Bronco
• No Google Ranking Boost for Using Both XML & HTML Sitemaps, thesempost.com
• Using Google Analytics to Look at Just Google Organic Traffic – Were you hit by an algorithm change?, Marie Haynes Consulting

SEM / Paid Search

• Ask Yoast: Facebook or Adwords advertising?, Yoast
• Google AdWords Display Banner Specifications and Best Practices, Portent

Search Marketing

• Advanced New Tail Keyword Research, dejanseo.com.au
• Managing the Tensions & Tradeoffs Between UX & SEO – Whiteboard Friday, Moz
• Video: Google Algorithms, Penguin, Search Console Bugs & AdSense Cancellations, Search Engine Roundtable