SearchCap: Google Targets Hacked Spam, Keyword Performance Reporting In AdWords & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Wanted: Session Ideas For SMX West
Oct 6, 2015 by Chris ShermanWe want your input to help us plan our upcoming SMX West conference, which will be taking place in San Jose March 1–3, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at […]
- Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers
Oct 6, 2015 by Matt LawsonGoogle recently added the ability to customize your ad based on a user’s location. Columnist and Googler Matt Lawson reveals how to take full advantage.
- Google: New Algorithm Changes “Aggressively Targeting Hacked Spam,” May Impact 5% Of Queries
Oct 6, 2015 by Matt McGeeCompany says searchers may see some search results pages that have fewer than the typical ~10 results.
- Google’s New Assortment Report Shows Retailers Which Products They’re Missing Out On
Oct 6, 2015 by Ginny MarvinThe new report, located in Google Merchant Center, shows you the most popular items that aren’t active in your feed.
- The SEO Maturity Curve: Enterprise Scale & Development
Oct 6, 2015 by Jim YuHow do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.
- The Content Designer: King Of The Conversation
Oct 6, 2015 by Garrett FrenchIn the third installment of his series on the makeup of an enterprise link-building team, columnist Garrett French discusses the role of the content designer.
- Act Now: MarTech Europe Is Just Two Weeks Away!
Oct 6, 2015 by Search Engine Land“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]
- Easier Access To Negatives And Search Terms Now In AdWords
Oct 5, 2015 by Ginny MarvinA handy addition of two new buttons makes navigating keyword performance reporting much quicker.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Facebook Adjusts News Feed To Load Better In The 2G World
- Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools
- Yahoo Gemini Adds Retargeting For Site Visitors And App Users
- New: Facebook Is Rolling Out Verified Badges For Local Business Pages
- Twitter Will Start Testing “Promoted Moments” Soon
- 4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program
- Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format
- Citing NSA Spying, European Court Kills Data Transfer Agreement Between EU & US
- Microsoft Announces Surface Book, Surface Pro 4 & New Lumia Phones
- Don’t Let “Mobile First” Steer You “Mobile Wrong”
- How Intel Optimizes Pinterest For Maximum Engagement
- Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
- Act Now: MarTech Europe Is Just Two Weeks Away!
- Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
Search News From Around The Web:
Local & Maps
- Google Testing Red Stars in Local 3-Pack & Mobile Results, www.thesempost.com
- 7 million check-ins!, blog.foursquare.com
Search Marketing
- 3 Key Takeaways from #SMX East 2015, www.komarketingassociates.com
- 8 Super-Fascinating Digital Marketing Stats Revealed at SMX East, www.wordstream.com
- How Much Do Keywords Still Matter?, KISS Metrics
SEM / Paid Search
- 5 tips to drive down your CPAs, 3Q Digital
- Google Customer Match: what does it mean for marketers?, eConsultancy
- Match Type Battle Royale, SMX East Style!, www.clixmarketing.com
- Workflow & Campaign Performance – Bing Updates, PPC Hero
Searching
- 16 Searches You Can Run on Wolfram Alpha That Don’t Work on Google, Gizmodo
- Translate text within apps thanks to the latest Android update, insidesearch.blogspot.com
SEO
Explore more on
Editorial disclosure
Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.
About the author
