Topic: Econsultancy

SearchCap: Google simplifies targeting controls, Google headed back to China & more stories not about Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Join SiriusDecisions and Openprise for ‘Key Marketing Ops Capabilities to Boost Revenue’ Aug 2, 2018 by Digital Marketing Depot While many marketing and sales teams have adopted new methodologies like the […]

Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them straight to your competition. That’s why it’s so important to understand […]

SearchCap: Voice search, Bing Ads & scary SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s scary how many ways SEO can go wrongOct 27, 2016 by Patrick Stox In search engine optimization, sometimes even small errors can have a large and costly impact. Columnist Patrick […]

SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]

SearchCap: Bing Ads Updates, Google Cross-Device Benchmarks & Niche SEO Specialists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Microsoft “Three Generations” Campaign Packs Emotional Punch Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes […]

SEO

SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session Ideas For SMX East Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us. Google Testing Faster & Lightweight Mobile […]

SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company […]

SearchCap: The Day In Search, March 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IE8 Users Don’t Get Forwarded To Google Secure Search At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure […]

SearchCap: The Day In Search, March 20, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yelp and YP Enter Into “Strategic” Content, Distribution Partership YP and Yelp have announced a strategic partnership that will in the near future provide YP advertisers with an enhanced presence on […]

SearchCap: The Day In Search, March 11, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search App Gets iOS 7 Design Upgrade & More Yahoo has pushed out a new update to their iOS Yahoo Search app in the Apple App Store. The new update […]

SearchCap: The Day In Search, March 10, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using First-Party Data For SEM On Google & Way Beyond! As a general rule, the marketer with the most actionable data wins. There are many types of data but the most […]

SearchCap: The Day In Search, March 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Video Shows Microsoft “Assistant” Cortana In Action Microsoft will be introducing its Siri and Google Now/Voice competitor Cortana with Windows 8.1 in April. The new “intelligent assistant” will eventually be […]

SearchCap: The Day In Search, February 20, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Reports Revenue Up 37% In Q4, Ad Network Revenue Nearly Doubles Russian search giant Yandex reported a strong Q4 2013 today, with overall revenue up 37 percent from Q4 2012 […]

SearchCap: The Day In Search, February 17, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Starbucks & The Economist Admit To Using Google+ For SEO More Than Social Last Friday, a New York Times report on Google+ spotlighted Starbucks and The Economist as two brands currently […]

SearchCap: The Day In Search, February 12, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts On Being A Spam Fighter: Looking For Patterns & Always New Spam Efforts Google’s head of search spam Matt Cutts posted a longer video today answering what it […]

SearchCap: The Day In Search, February 11, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Restaurant Menus In Card-Style Search Result Google has started showing complete restaurant menus in its search results when a query specifically looks for menu information. We think Allie Brown […]

SearchCap: The Day In Search, February 10, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads Google’s head of search spam, Matt Cutts, announced that Google has released a refresh of its Page […]

SearchCap: The Day In Search, February 5, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “When Do The Olympics Opening Ceremonies Start?” Whatever You Do, Don’t Ask Yahoo Who knew a simple question would be so hard to answer? Yesterday I searched across all three engines […]

PPC

SEMPO Search Survey: Nearly 70% Of Agencies Say Client SEO Budgets To Increase In 2014

SEMPO and Econsultancy have released the ninth annual State of Search Survey results. According to the findings, there was a noticeable difference between how agency and company marketers answered SEO budget questions. While nearly 70 percent of agency respondents predicted client SEO budgets would increase this year, only 47 percent of respondents from within a […]

SearchCap: The Day In Search, February 4, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers […]

SearchCap: The Day In Search, January 30, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Q4 2013 Earnings Report $16.86 Billion In Revenues Google announced fourth-quarter 2013 earnings today. Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion […]

SearchCap: The Day In Search, January 22, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and […]

SearchCap: The Day In Search, January 20, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts: “Stick A Fork In It, Guest Blogging Is Done” Google and Matt Cutts, in particular, has made a number of statements about guest blogging over the past year as […]

SearchCap: The Day In Search, January 15, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort […]

SearchCap: The Day In Search, January 13, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ryanair CEO Claims Airline Is Working With Google On A Flight Search & Comparison Tool In an interview published by Irish Independent, Irish airlines Ryanair CEO Michael O’Leary claims his airline […]

SearchCap: The Day In Search, December 16, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 2013 Bing Infographic In Text Format: Bing Indexes A Lot Of Social Content Bing posted their 2013 highlights on the Bing Search Blog, summarizing some key statistics they wanted to […]

SearchCap: The Day In Search, December 11, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray financial analyst Gene Munster performed his now annual comparison of Google Voice Search/Google Now and Siri to determine which one […]

SearchCap: The Day In Search, December 10, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s True! Bing Ads Allows Use Of Exclamation Mark In Ad Titles After reading the news yesterday that Bing Ads has made a change to its Editorial Guidelines prohibiting third-party sellers […]