Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Topic: Gizmodo
Microsoft calls deceased NBA player ‘useless’ in AI-written obituary
The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible.
Google warns against content pruning as CNET deletes thousands of pages
Google says deleting old content just because it's old isn't beneficial for SEO. However, pruning content can be helpful – when done right.
Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T
The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, the Deputy Editor vented on Twitter.
Google is testing ways to allow Android apps to track you, but not really
The beta is the culmination of several years of work aimed at overhauling the online industry and making it more difficult for companies to exploit users' data.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
What’s going on with In-depth Articles on Google?
Google said there was a coding change but that it still shows high-quality, evergreen content. Close watchers say they've seen big shifts.
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]
SearchCap: Google new video ad format, SEO checklists & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos […]
SearchCap: Google AdWords interface, Google Home listens & Apple Search Ads expands
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords rolls out new interface to all advertisersOct 11, 2017 by Susan Wenograd The new experience touts speed, upgraded visuals, more management tools. AMP up your call conversions: 5 things you […]
Tracking the Accelerated Mobile Pages (AMP) Project
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast. The downside — arguably a temporary one — is that not […]
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google menu list, Bing popular content & paid mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds menu tab to restaurants’ local panelJul 10, 2017 by Barry Schwartz Google is now adding more tab options to the local panel. Not only do we see an overview […]
SearchCap: Bing Ads standard text ads, canonical tags & relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew […]
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
SearchCap: Google time filters, local search reporting & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is removing the custom date range search filter for mobile usersJun 17, 2016 by Barry Schwartz Mobile searchers on Google will no longer be able to use the custom date […]
SearchCap: Google Dance, Bing Logo & Amit Singhal Interview
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Updates Keyword Planner With Impression Share Comparisons And MoreJan 14, 2016 by Ginny Marvin Version 2 of the keyword planning tool is now available in all Bing Ads accounts. […]
SearchCap: Google Targets Hacked Spam, Keyword Performance Reporting In AdWords & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Wanted: Session Ideas For SMX WestOct 6, 2015 by Chris Sherman We want your input to help us plan our upcoming SMX West conference, which will be taking place in San […]
Report: Last Week’s Google Update Benefited News & Magazine Web Sites
Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.
SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]
SearchCap: Aviate By Yahoo, Bletchley Park & Google Holiday Logos
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 SEO Tactics To Kick-Start The New Year If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation, and […]
SearchCap: Google Poland Penalty, Break Up Google & Black Friday Shopping
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Proven Ways To Write Ads That Deliver More Conversions Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from […]
SearchCap: Google Slaps PBNs, Bing iOS 8 App & comScore Search Marketing Share
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out New Updates For Its iPhone App Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the […]
Re-imagining Google: America’s Favorite Homepage Gets A Redesign By Letter Society Blog
Early last month, the design blog Letter Society posted a challenge asking its select group of designers to submit redesigns of Google.com. The site, which positions itself as a “collaborative and challenge based” blog, asked the designers to do a “reskinning” of the current site: With there being already a minimal approach to the page, […]
SearchCap: SSL Ranking Boost, Cortana Compared & Google’s Lobbying Efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles […]
Videos: Comparing Cortana & Siri & Google Now
Today, Microsoft released the developer preview of Windows Phone 8.1 and with that, the ability to play with a preview of Cortana, Microsoft’s answer to Apple Siri and Google Now. Both Gizmodo and CNet have released video demos comparing Cortana & Siri & Google Now. I like the Gizmodo comparison a little more, so we […]
SearchCap: The Day In Search, February 4, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-ClickThis morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers […]
Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8
After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions offer a new collection of apps for Windows Phone 8 users. Bing News App Bing […]
SearchCap: The Day In Search, July 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform […]
SearchCap: The Day In Search, June 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Yahoo Rolls Out Search Alerts For Web Search, Images & Video According to the Yahoo Search Tumblr blog, Yahoo Search Alerts for Web Search, Images and Video launched today. In the […]
SearchCap: The Day In Search, March 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Search Week: March 18, 2013 Search Week is an exclusive weekly newsletter for Search Engine Land premium members that recaps stories covered on Search Engine Land over the past week. Below […]
SearchCap: The Day In Search, February 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Confirmed: Google Removes “Not Selected” From Webmaster Tools Google has confirmed the reports of the removal of the “not selected” filter within Google Webmaster Tool’s Index Status report. Google’s John Mueller […]
The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
On Friday, Windows Phone users supposedly found themselves unable to access Google Maps. But Google said it made no sudden change on its end to cause this. What happened? It seems likely many people simple noticed for the first time long-standing redirection that Google had in place for those not using Android or iOS devices. Windows Phone […]
Only 5% Of News Publishers Use The Google News Keywords Meta Tag
Just over three months ago, Google launched the news keyword meta tag designed to let news publishers have a better chance of ranking for words they might not have included in their headlines. Adoption rate so far? Only about 5% of the sources within Google News use the tag, according to new data provided by […]
SearchCap: The Day In Search, November 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Who Should Win The 2012 Social Media Election? With today being Election Day, I figured it would be appropriate to write a post related to politics. Then I thought better of […]
Irish Politician Calls Apple’s New Maps “Dangerously Misleading” After Farm Is Labeled An Airport
The new iOS 6 Maps is out and users are starting to get their feet wet with the app. The reviews are not all that stellar. In fact, Ireland’s Minister for Justice, Alan Shatter, said Apple’s new maps app in iOS 6 is “dangerously misleading.” iOS 6 labels Airfield Garden as an airport! Minister Alan […]
Critics Rave About iPhone 5 But Many Roast Apple’s Maps
While the iPhone 5 itself is getting very positive reviews — essentially raves — Apple Maps have received a mixed response. It has emerged as the potential Achilles Heel of the new handset (other than the generally reviled “lightening” dock connector). Waze CEO Noam Bardin was quoted last night by Business Insider saying that the […]