Topic: Search Engine Advertising

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Paid Search CTR Benchmarks

Last updated July 2024 According to our research, the average Paid Search CTR in Q2 2024 was 2.41% (averaging across all countries, platforms, and industries). This is the headline figure, though – results can vary hugely depending on circumstances. Find results more comparable to your campaigns by using the filters on the Paid Search CTR […]

| Aug 19, 2022 at 8:46 pm ET
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Optimising Paid Search

When it comes to making dramatic improvements to your Google Ads Paid Search campaigns, you need to know where to start. There are a few specific features in Google Ads that reveal a wealth of information. When combined with the best practices of keyword bidding and ad grouping, you’ll be well on your way to […]

| Sep 3, 2021 at 4:19 pm ET
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Paid Search Basics

Running a successful business using digital media is no longer as simple as selling high-quality products that have a high demand. Understanding basic digital marketing strategies such as Paid Search (also commonly called PPC marketing) is essential to maximizing your online reach with each individual campaign you launch. With an understanding of Paid Search marketing […]

| Sep 3, 2021 at 3:38 pm ET
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SEO Value Calculator

For some reason calculating the value of SEO is not simple or standard. Organic Search is the largest driver of traffic to websites and SEO is the work of improving and increasing traffic from this channel. Together, they are a vital part of any organisation with an online presence. Despite this, there is a huge […]

| Mar 1, 2021 at 2:56 am ET
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Local SEO Recommendation: Google Business Profile

If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google Search, and Google Ads. Google Business Profile creates profiles of businesses which it shares with Search and Maps, and by […]

| Sep 4, 2020 at 2:16 pm ET
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What is SEM?

Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the performance of a site in search engines, through SEO or through paid search. SEM is often used by many people to mean Paid Search advertising only. However, this is incorrect and simply came about because of historical reasons (in […]

| Jul 30, 2020 at 4:07 pm ET
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What is SEO?

SEO stands for Search Engine Optimisation and is the process of improving where your webpages appear on organic (non-paid for) search results pages in search engines. A good way to think about it is that search engines want to show people the best possible search results. The best possible search result would be one which […]

| Aug 31, 2018 at 2:34 pm ET
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SearchCap: Bing Ads max clicks, link building & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads launches automated bid strategy to ‘Maximize Clicks’Oct 10, 2017 by Susan Wenograd Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible […]

| Oct 10, 2017 at 4:00 pm ET
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SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show Sep 29, 2017 by Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and […]

| Sep 29, 2017 at 4:00 pm ET
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Google algorithm updates

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]

| Sep 20, 2017 at 4:00 pm ET
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Google algorithm updates

SearchCap: Google EU offer, SEO mistakes & YouTube ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]

| Sep 18, 2017 at 4:00 pm ET