SearchCap: Google Updates Its Privacy Policy

scap240pxBelow is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Updates Its Privacy Policy

    You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s Privacy & Terms link. This is the first time the company has updated the policy this year, following an update in December of 2013. There were only two updates […]

  • How Long Can RetailMeNot’s “SEO Empire” Survive?

    RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding […]

  • Google AdWords Call Conversions To Get More Granular, Enable Target ROAS Bidding

    Google is continuing to refine the way advertisers can track and optimize for conversion tracking events in AdWords. Last week, advertisers using call extensions and tracking call conversions were alerted that, at the end of April, they’ll be able to split call conversions up based on call length. The new call conversion tracking capabilities will […]

  • Survey: 85% Of SEOs Shoot For 1-5 New Local Reviews Per Month

    Managing reviews and reputation isn’t a new discipline for search consultants and agencies to focus on, but it is gaining prominence as reviews take on more significance in the world of local search. Consumers consult online reviews more regularly in their research process and put an increasing amount of trust in ratings and review sentiment […]

  • The Enhanced Campaigns Big Picture & What’s Next For AdWords

    Google’s gearing up for a big announcement on April 22. The last time Google truly lowered the boom, we got Enhanced Campaigns, which have radically changed the SEM landscape. Let’s take a look at where Enhanced Campaigns have led us and what might be coming next. Enhanced Campaigns Have Changed Your World – But Not […]

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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