Topic: Privacy policy

Recommendations for Website Publishers

If you own or run a website and are looking for ways to make your life easier, then this list of recommendations for website publishers might just help you. The below website tools are ones that I have found to be immensely useful and helpful. I personally find it really stressful to deal with admin […]

Digital Marketing Basics

If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different channels and platforms that it can be hard for anyone to keep up, or even know where to start. That is where this […]

Cookie & Privacy Policy Recommendation: Iubenda

If you have a website, you need a cookie and privacy policy. Regardless of where you are based, if you have users in the EU (which everyone will), you need to inform them of what cookies are dropping on their computer (and get their consent to do so). This can be a real headache, as […]

Google Faces Potential $19M Privacy Fine In The Netherlands

Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data protection authorities across Europe are cooperating in an effort to compel Google to make changes in […]

Sample Cookie Policy

If you are a site that is based anywhere in the EU, you will legally need to have a Cookie Policy overlay on your site to warn visitors your site will be dropping cookies on their computer. Pretty much all sites do this, as cookies are used for everything from analytics to web functionality to advertising. […]

SearchCap: Google Updates Its Privacy Policy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Privacy Policy You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s […]

Google Updates Its Privacy Policy

You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s Privacy & Terms link. This is the first time the company has updated the policy this year, following an update in December of 2013. There were only two updates […]

EU Wants More Search Concessions, Google Defies French Authority

Round and round she goes. The European Commission is seeking a final round of “concessions” from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to deliver additional, revised proposals within weeks to avoid a formal antitrust proceeding. […]

How Local Businesses Can Leverage New Facebook & Foursquare Features

Recently, Facebook and Foursquare announced new features that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales. With Facebook, the introduction of Graph Search provides businesses with greater incentive to invest time and effort in their presence on the site so they can appear among the […]

Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Susan Wojcicki, Google’s SVP of Advertising, spoke at our recent SMX West search marketing conference in a keynote conversation with Search Engine Land’s Danny Sullivan and Chris Sherman. The conversation covered many different topics — not just the advertising side of Google where Susan is most heavily involved — from privacy issues to mobile marketing […]

SearchCap: The Day In Search, March 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New, Google-y Local Search Results If imitation is the sincerest form of flattery, the folks at Bing Local are paying Google a very nice compliment with a new display […]

Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today

With several governments and regulatory bodies around the world saying that Google’s new privacy policy may violate their domestic rules (Europe, Japan), it goes into effect today. Advocacy group EPIC has been trying to block it saying that the consolidated privacy policy violates Google’s earlier settlement with the FTC in the Buzz case/investigation. However that […]

Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says

Several members of Congress continued to express reservations about Google’s new privacy policy after a closed-door meeting on Thursday, with one House member saying that Google’s handling of sensitive medical searches may violate HIPAA, the Health Insurance Portability and Accountability Act. Members of the House Energy and Commerce committee grilled Pablo Chavez, Google’s director of […]

Google Unveils Ad Preferences Center For Search And Gmail Ads

Sensitive to privacy issues surrounding ad targeting, Google is opening the kimono to consumers about why certain search and Gmail ads are targeted to certain people. The company is launching an additional section to its ad preference center — where users can already manage targeting criteria for display ads. In the new area, people will […]

Taylor: “The Majority Of People On Facebook Have Modified Their Privacy Settings”

Speaking at Web 2.0 Summit today, Facebook’s chief technical officer Bret Taylor said that people do change their default privacy settings on Facebook — most of them, in fact. “The majority of people on Facebook have modified their privacy settings,” Taylor said. “If you talk to a college student, they know exactly what their parents can see […]

Google’s Horowitz: “We Need To Improve” Google Plus & Facebook’s Sharing Controls Are “Familiar”

In what amounted to a “State of Google Plus” talk today, Google’s Bradley Horowitz said “we need to improve,” hinted at some features that may be in Google’s pipeline and called Facebook’s new sharing controls “familiar.” Horowitz, the VP of Product for Google Plus, spoke to Tim O’Reilly during an hour-long, live webcast conversation that […]

New Facebook Sharing Controls Undermine Google+ Privacy Advantage

There will be extensive discussion and debate today about whether the broad and welcome array of new privacy, tagging and sharing controls on Facebook are or aren’t a response to Google+. I directly asked Facebook that question and was told that the new features have nothing to do with Google+ and have been in the […]

Microsoft Tulalip: Is A New Social/Search Hybrid On The Way?

It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service. First reported by Fusible, Tulalip currently sits on the SOCL.com domain, which is owned by Microsoft. You can see the socl.com WHOIS record on DomainTools to confirm. Tulalip currently only offers a “welcome” […]

SEO

Turning The Tables On The Google Toolbar & Disclosure Claims

Part of this week’s debate over whether Microsoft’s Bing search engine is learning from Google involves data that Bing gathers through Microsoft’s Internet Explorer. Google has suggested Microsoft isn’t giving fair disclosure. I disagree. To better illustrate, let’s turn the tables and look at the Google Toolbar and disclosure.

Google Legal Headaches Roundup: Angry Chinese Resellers, Toolbar Snooping, Texas Conspiracy Theories

No stranger to lawsuits and regulatory complaints, Google is dealing with a trio of new claims and contentions. Ad reseller partners in China are suing Google for lost commissions and other damages tied to Google’s recent pullout of that market. According to an article in Shanghai Daily: Seven former advertising resellers for Google China in […]

Google Appoints Privacy Director & Adds New Privacy Measures

Google has announced they have increased their privacy controls within Google to better secure user privacy. Google has done this in response to them collecting data over wifi via their street view cars. Google has added three broad changes to help secure private data going forward: (1) They appointed a director of privacy, Alma Whitten […]