This day in search marketing history: January 21
Google explains the core algorithm, plus: indexifembedded, Google sets sights on content farms, trademarketing SEO and more.
Topic: RetailMeNot
The line between subdomain leasing and alternative revenue strategy
How search engines handle subdomain leasing may carry implications for all businesses.
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out.
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox UI
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet HeadersNov 11, 2015 by Ginny Marvin The extensions can start showing starting the week before Cyber Monday. JustWatch Claims Google’s […]
SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire […]
Google Ventures-Backed RetailMeNot Climbs Out Of Its Google Penalty
What changes did RetailMeNot make to recover from the Google Panda algorithm? It is unclear but their rankings did bounce back.
GM Turning Its Cars Into Rolling (Local) Search Engines
Company hopes that 4G LTE will attract and retain OnStar subscribers.
SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]
SearchCap: MetaFilter Filtered By Google, RetailMeNot Debates Panda Reports & Google Drops Authorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Authorship Rich Snippets From Search Results. A Bug? For the past 20 minutes, if you search anything on Google, the authorship images, where it shows a picture of the […]
RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
On Tuesday, Google pushed out their revised Panda Algorithm code-named Panda 4.0. Panda is designed to remove low-quality content from Google’s search results. Yesterday, we published an early Winners & Losers report on which large sites were impacted the most both in a positive and negative way. RetailMeNot was one of the larger sites on […]
Is eBay A Big Loser In Google’s Panda 4.0 Update? — Winners & Losers Data
Yesterday, Google began rolling out their Panda 4.0 update designed to punch low-quality content. That’s generated both “winners” who have moved up in rankings as “losers” have dropped down — and eBay might be one of the big losers. Searchmetrics gave us their initial winners and loser charts, based on rankings they continually monitor. These show […]
Coupons, Coupon Codes, Promo Codes…When Content Is NOT King
A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, […]
SearchCap: Google Updates Its Privacy Policy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates Its Privacy Policy You may have noticed Google’s Privacy Policy has been updated as of March 31, with a red letter “Updated” call-out the site’s home page preceding Google’s […]
How Long Can RetailMeNot’s “SEO Empire” Survive?
RetailMeNot is having remarkable SEO success. According to an analysis by Priceonomics, RetailMeNot is first for numerous coupon-related and “promo code” searches — an amazing 71 percent of the time. This is what the company said based on an analysis of nearly 300 coupon-related keywords: RetailMeNot ranks first in Google search results for an astounding […]
Search Tips For Black Friday & Cyber Monday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
New Online Destinations Create Local Marketing Opportunities For Small Businesses
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason. With advances in digital offerings, small businesses are now confronted with a growing range of possibilities for their ad dollars. Moreover, owners are faced with the harder task of determining […]
How To Use Social Deal Sites To Promote Sales
One of the most common questions I hear is “But how can I make money by using social media?” Well, if you are selling goods and can offer up some great specials, there are some direct ways that social media deal sites can help you promote your product to hungry customers. Here are a few […]