SearchCap: The Day In Search, March 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Need A Google Alerts Replacement? Meet Talkwalker With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. Luxembourg-based Talkwalker is a social media monitoring company that has now released its own keyword-based alerts resource. The free service utilizes Google’s web, news, and blog databases and delivers alerts by email or RSS. So, are [...]
  • Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study] Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year’s study involves a sample of more than 3,000 U.S. adults that say they use the internet to search for local businesses. Results [...]
  • Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and [...]
  • Survival Tips For Becoming An In-House SEO As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the differences between agency SEO and in-house SEO, the type of traits it takes to succeed in-house, and some of the traps you can land in. Agency vs. In-house [...]
  • 3 Real-Life ‘Programmatic’ Executions & What They Mean To You Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described how big data can simply be thought of as ‘more data,’ and that having more data makes us smarter marketers. Using more data [...]
  • Agile Marketing Is The Perfect Management Framework For Big Testing I’ve written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now it’s 2013, and I’m back with this year’s edition of my agile marketing stump speech. Why do I keep returning so doggedly to [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search & Maps

Paid Search

Searching

SEM Industry

SEO & SEM

Video, Music & Image Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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