SearchCap: The Day In Search, March 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Need A Google Alerts Replacement? Meet Talkwalker With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. […]
Matt McGee on March 27, 2013 at 5:04 pm | Reading time: 4 minutes
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
- Need A Google Alerts Replacement? Meet Talkwalker
With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker. Luxembourg-based Talkwalker is a social media monitoring company that has now released its own keyword-based alerts resource. The free service utilizes Google’s web, news, and blog databases and delivers alerts by email or RSS. So, are […] - Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]
Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year’s study involves a sample of more than 3,000 U.S. adults that say they use the internet to search for local businesses. Results […] - Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote
Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. Since then, I’ve seen that widely cited as proof Google is already doing “Author Rank.” It’s not, nor was Schmidt describing a Google-specific system. But that could come, and […] - Survival Tips For Becoming An In-House SEO
As my friends know, in January, I became an in-house SEO. Now that I have a few weeks under my belt, I thought I’d discuss some of the differences between agency SEO and in-house SEO, the type of traits it takes to succeed in-house, and some of the traps you can land in. Agency vs. In-house […] - 3 Real-Life ‘Programmatic’ Executions & What They Mean To You
Firstly, as a quick refresher, the terms ‘big data’ and ‘programmatic’ sound more complex than they are! In my last article, Why Do Big Data & Programmatic Marketing Actually Matter?, I described how big data can simply be thought of as ‘more data,’ and that having more data makes us smarter marketers. Using more data […] - Agile Marketing Is The Perfect Management Framework For Big Testing
I’ve written about agile marketing several times in this column over the years. First, Agile Marketing For Conversion Optimization in 2010, and then, Have You Adopted Agile Marketing Yet? in 2012. Now it’s 2013, and I’m back with this year’s edition of my agile marketing stump speech. Why do I keep returning so doggedly to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Twitter Will Near $1 Billion In Ad Revenue In 2014
- After You Capture A Lead, What Comes Next?
- Top Retail Websites Not Getting Faster: Average Web Page Load Time Is 7.25 Seconds [Report]
Search News From Around The Web:
Business Issues
- Apple lands in Chinese court to battle Siri patent suit, CNET
- ICO: Europe Didn’t Do A Good Job Of Ganging Up On Google, www.techweekeurope.co.uk
Local Search & Maps
- Create, collaborate and share advanced custom maps with Google Maps Engine Lite (Beta), Google LatLong
- Does Google Trust Yelp More Than Merchant Circle Now?, www.solaswebdesign.net
- Live transit information in more cities on Google Maps, Google LatLong
- The Ultimate Guide to Whitespark’s Local Citation Finder, www.poweredbysearch.com
Paid Search
- How to Prepare For the Upcoming Changes of Google Enhanced Campaigns, Search Engine Journal
- How to Quickly Creep on the Competition And Improve Your PPC Accounts, PPC Hero
- Leveraging Search Retargeting to Reach your Target Customers, www.adotas.com
Searching
SEM Industry
- Business 1.0 / 80 hires, 30 gone in 5 years, a data driven and heart driven look at turnover, wilreynolds.com
- Google Engage for Agencies, www.seo-positive.co.uk
- How I Would Explain SEO To My Teenager, blog.serps.com
- Interview with B2B Website Marketer Dianna Huff, HighRankings Forums
- Marin Software Helps Advertisers Optimize SEM Campaigns Across Devices, Regions, and More, Yahoo Advertising Blog
- SMX Toronto 2013: A Wrap-up of the Best of Canadian Search and Social, Search Engine Journal
SEO & SEM
- 4 Tools to Trace and Control Redirect Paths While Browsing, www.internetmarketingninjas.com
- Do You Really Need an SEO Expert for your Local Business Website?, Search Engine Journal
- Monkey with SWOT Analysis and Keyword Research for Fun and Profit, www.ppcassociates.com
- Search Engine Submission Services? DON’T – Here’s Why…, www.sugarrae.com
- SEO Ethics and Content: Link Spammers vs.Thought Leaders, www.businessesgrow.com
Video, Music & Image Search
- How To Track Image Search In Google Analytics, www.blindfiveyearold.com
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.