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SearchCap: The Day In Search, May 29, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin Update 1.1 No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update […]

Barry Schwartz on May 29, 2012 at 5:04 pm | Reading time: 6 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Releases Penguin Update 1.1
No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm. Let’s call it Penguin 1.1. Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that […]
Microsoft: Yes, We Do Send Takedown Requests To Bing, Too
Microsoft says it does send copyright-related takedown requests to its own search engine, Bing, in addition to the multitude of requests that it sends to Google. This comes on the heels of yesterday’s news that Microsoft is the number one submitter of copyright-related URL removal requests to Google. It sent more than 500,000 such requests […]
How To Panic-Proof Your Link Campaign
All too often, I get a fair amount of frantic emails from people who are seeing a dropoff in rankings and/or traffic after the latest algorithmic update and are looking for help or just a second opinion. Sometimes a keyword that has been number 2 for 8 months in a row moves down a spot […]
Is It Possible To Benchmark Country Against Country In Multinational Search Campaigns?
No. That is to say, no method of comparing country to country statistics fairly and accurately really exists. Thank you for reading this article and I hope you have a good day. Now, don’t tell me you want me to explain that? In the case of global organisations, the performance of businesses, people and campaigns […]
Why Enterprise SEO Shouldn’t Focus Solely On Keywords
I’ve got a joke for ya: What has 250,000 URLs, a content team of 15 people and three target keywords? Your website. I understand SEO’s keyword obsession. It’s hard to let go, and a nice, high ranking for a really juicy phrase tends to justify budget. But, as I’ve written before, there’s more to justifying […]
iAcquire: We’re Abandoning Paid Links
Last week, iAcquire found itself accused of purchasing links for clients. Google seemed convinced, banning iAcquire from its index. Now, iAcquire says that it will no longer purchase links for new clients and will phase out paid links for existing customers and campaigns. “In certain cases, we have allowed finanical compensation to develop links, not […]
First Report Of Google Penguin Recovery
The Google Penguin update first touched down on April 24th and many webmasters that were hit by this update were frantically making changes to their web site in anticipation for a Penguin refresh. That refresh happened late Friday evening and we have one report that appears to be a legit Penguin recovery. An SEOmoz story […]
Google’s New Stance On Negative SEO: “Works Hard To Prevent” It
Google’s admitted the possibility of “negative SEO” for years. But in the wake of the Penguin Update, some have claimed it’s now easier than ever. Does a new change by Google in its help pages acknowledge this? Google’s admitted the possibility of negative SEO since at least 2007. On its help page, it previously had […]
To: Google Founders, From: Advertisers, RE: AdWords Rotation & Other Flaws Need Fixing
Last week, my colleague and fellow columnist, Brad Geddes outlined 8 Features Advertisers Really Need from Google AdWords and I couldn’t agree more with the points he brought up. Back in December, I ran a wish list of my own, 7 Things On My Google AdWords Wishlist For Santa and many advertisers jumped in with their […]
Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites
In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never know better than your users […]
Can Local Businesses Jump On The Pinterest Train?
It’s the ‘new’ social network everyone is talking about – and if you’re a local business owner, it could be a strong addition to your online marketing strategy. For the past few years, marketers have stressed the need for local businesses to leverage social networks like Facebook and Twitter to drive engagement with existing and […]