Stephen Colbert Gets His Siri On

It was pretty funny – Stephen Colbert started The Colbert Report last night talking to Siri on his iPhone 4S and not feeling particularly happy about the responses, all of which were real.

Colbert began by asking Siri to “write the show” since, as he later explained, he’d been playing with it all day and hadn’t gotten anything done.

In response, Siri offered to search the web.

Colbert’s iPhone screen wasn’t shown, but the response from Siri was read back. Doing the same thing myself, the response was real:

After that, Colbert snaps back at Siri, “I don’t want to search for anything, I want to write the show!”

That caused Siri to go off and search Google for “search for anything I want to write the shuffle.” Colbert grimaces, and the audience laughs. And yes, speaking the same thing into Siri does cause it to go off to try to search the web.

Of course, Colbert was just having some fun, and he kept at it with another question, “What am I talking about tonight,” bringing more laughs as Siri responded, “No comment.”

When I tested this, it was one of several canned comments Siri seems to offer up:

Colbert then exclaims, “For the love of God, the cameras are on, give me something!”

Siri responds with “What kind of place are you looking for, camera stores or churches?” And again, it’s real:

That leads to the last gag, with Colbert telling Siri “F you” and getting “I’d blush if I could” in response. Yes, that’s one of the real responses that Siri will give, if you get angry with it in that way, as well.

Go enjoy Colbert and Siri in the clip below:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Talking iPhone 4S
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

And if you haven’t seen it, Colbert clearly likes Apple products, as comes across in his farewell to Steve Jobs from two weeks ago:

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Tribute to Steve Jobs
Colbert Report Full Episodes Political Humor & Satire Blog Video Archive

Related Topics: Apple: Siri | Channel: Mobile | Search & Society: General


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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