With Its New Explore Box, StumbleUpon Adds Search To Content Discovery

StumbleUponAfter about a month of testing with a select group of users, StumbleUpon today has rolled out its Explore Box — a new tool that adds a search layer to the site’s popular, but sometimes quite random, content discovery.

It can be accessed at www.stumbleupon.com/explore or, if you’re logged in, at the StumbleUpon home page.

The Explore Box takes StumbleUpon’s existing list of about 500 pre-selected content topics and essentially throws it out the window — almost any keyword can now be stumbled/explored as if it were a topic.

As an example, I’m a U2 fan, and under the existing Topics/Interests setup, I could potentially find pages about U2 by stumbling through the Music > Rock Music topic. The Explore Box, though, lets me find pages directly about U2 and also suggests a few similar search terms for me in the process.


New Content Sources Enable Wider Search & Discovery

StumbleUpon already offers a search tool of sorts, but it’s limited to finding pages that have been favorited and tagged by users. The company says the Explore Box isn’t faced with those limitations because StumbleUpon has been “ingesting” new content from select partners. One of those partners, for example, is the search engine Blekko — and many of the pages I discovered via the “U2″ search above were provided by Blekko.

One of the existing search options lives in StumbleUpon’s Firefox toolbar. The company says that toolbar search will now be upgraded and have access to the wider array of content that can be discovered via the Explore Box.

Related Topics: Channel: Social | StumbleUpon | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Michael Roberts

    One of my SU alts was given access to this. Its definitely more fleshed out than the previous Search option they offered but I honestly wasn’t blown away by it or anything.

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