Twitter To Offer “Verified Accounts”

Finally, Twitter’s making a move toward verified accounts — with the news coming out from the service in response to reports it had settled a lawsuit with the manager of the St. Louis Cardinals, Tony La Russa, over how someone apparently impersonated him on the service. Twitter denies any settlement.

Earlier today, St. Louis Today reported that Twitter has settled a trademark infringement suit with La Russa over what he called the “unauthorized use” of his name. Someone had grabbed @tonylarussa and apparently was pretending to be him.

Twitter, in a blog post today, denied any settlement. The post also said that Twitter would be launching “Verified Accounts” later this summer:

The experiment will begin with public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation. We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set.

Twitter could easily verify a larger number accounts by providing automated verification in a variety of ways. My Time For Verified Twitter Accounts & An Easy Way To Do It covers some options on this.

Still, it’s a start, and a welcome one. Verified Accounts will have a special seal that shows, as illustrated in the screenshot above.

For related stories, see Techmeme.

Related Topics: Channel: Social | Twitter

Sponsored


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.planetc1.com/ chiropractic

    I’m all for it, looks like a great move, especially considering the Tony La Russa situation. I think I’d be more likely to trust certain accounts if they were verified.

  • http://www.brickmarketing.com nickstamoulis

    I think it is about time for verified Twitter accounts…there are too many spam and non-legitimate spam accounts out there!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide