• http://twitter.com/AshRuparell Ash Ruparell

    We done an in depth case study with one of our clients, we done a 80/20 split, 80% showing our retargeting ads and 20% showing non branded PSA ads and saw a 500% conversion uplift, PM me if you would like a copy of the case study

  • http://twitter.com/daxhamman Dax Hamman

    Nice Ash, I would love to see it.

  • http://twitter.com/AshRuparell Ash Ruparell

    Whats the best email to get you on? Please PM me via twitter or Linkedin

  • Tumani24

    Hi!

    I really needed this article. Thank you!

    I do have one issue that I would like to run by you. My client’s AdWords account has been running since about 2002. As you can imagine, it is a huge account and there is much activity to be tracked. I have only taken over management of this account as of March of 2012. I planned and designed a remarking campaign for this client. However, the conversions being tracked have been imported from analytics. This detail prevents me from from being able to enable view-through conversion tracking. I created the snippit of code needed to track the conversions via AdWords, but now AdWords is telling me that there is too much code on the page, old and new. They keep telling me that we cannot track the view-through conversions because they conversions are imported from analytics. Well duh, I know that much, but how in the world do I fit it? There HAS to be a way to do it, obviously because other marketers are tracking their. Dax, I am at my wits end! I have been going round and round with Google about this issue for almost a month now. I understand that VT are not the only metric that matters, but when I pitched this idea VT were at the core of the benefits to remarketing. 

    Any suggestions, or could you maybe point me in the right direction?  

    Thanks,
    Kamina   

  • Tumani24

    Hi Dax,

    I really needed this information so thank you for this post! I have a bit of an issue and I really need some help with it if you can please.

    I manage an AdWords account for a client who has had one since 2002. When she set up her conversions she did so via analytics and imported the metrics to AdWords. As you may or may not know, conversions HAVE to be set up in AdWords in order to enable VT. I designed and activated a remarketing campaign for this client, and I have been fighting with AdWords for almost a month over this issue. I tried to remedy the problem myself by creating the snippit of code to go on the conversions pages that will allow them to be tracked through AdWords, still no luck. Google keeps saying the same thing. You cannot track VT when the conversions are imported from analytics. Well duh, I’m not simple. I understand that fact, but I also understand that what is done can be undone. I have asked Google how to change the conversions tracking from analytics to AdWords, but they just keep telling me that we have too much code on the page, old and new, and that auto- tracking should be turned off, and “you can’t track VT with your conversions set up in analytics.” I understand that VT are not the only metric to consider, however VT was a major selling point when I pitched this idea. Now I am looking very incompetent and I am not able to show ANY conversions, much less VT. 

    Dax, I am at my wits end! Please, if you can’t help me can you refer me to someone who can? I am drowning here!

    Thanks,
    Kamina

  • http://makethemclick.com.au/library Mark @ Make Them Click

    Dax,

    interesting article.

    Did you take into account the idea of “banner blindness” when doing your tests?

    IE: If we accept the notion that most of us “tune out” ads, then how can any of us be really sure that a person actually saw the ad when it was served to them?

  • http://twitter.com/daxhamman Dax Hamman

    Kamina – sorry for the delay, just saw your comment. Feel free to message me at dax@chango.com and we can chat. GA is not my specialism but I will see if I can help you.

  • http://twitter.com/daxhamman Dax Hamman

    Mark – great question! Yes and no. No, such a study doesn’t take it into account, but overall the PSA would as only those who haven’t experienced this could be included in the uplift. Also, running creative testing for a PSA will help measure the impact of creative freshness.