Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
Topic: Ahrefs
3 in 4 homepages lost organic clicks: An analysis of 110 sites
A drop in homepage clicks isn't necessarily a brand problem. See how to explain the decline to clients and better measure organic performance.
Is Google poisoning more than just search results?
Scrapers are running three to five times as many searches to bypass Google's defenses, potentially distorting the SEO metrics you rely on.
How to conduct a backlink audit: Tips, tools, & examples
Improve your rankings with Backlinko's beginner's guide to conducting a complete backlink audit.
Semrush confirms ‘poisoned’ Google results are impacting SEO tools
SEO platforms have reported inaccurate Google rankings since September and continue to investigate the issue and adjust data collection.
How to write listicles that earn trust and help readers decide
The best listicles do the hard work for readers. Here's how to choose, evaluate, and present recommendations that deliver real value.
How to build an AI-powered SEO outreach workflow
Backlink gaps, AI citations, and a vibe-coded app come together in a one-person SEO outreach workflow.
Six-step essential guide to choosing keywords
How do you choose the best keyword for SEO? This step-by-step guide has you covered.
How to conduct an AI + SEO competitor analysis in 2026
Competitor analysis is an essential part of SEO. This guide will explain why you need to analyze your competition and how to do it.
How to do realistic SEO forecasting step-by-step (+ template)
Forecast your SEO traffic like a pro. This guide shows you how to model growth, predict ROI, and get buy-in. FREE templates included.
Organic growth in ecommerce in 2027
Build an ecommerce growth loop that connects AI shopping recommendations, conversion, packaging, customer retention, and brand recognition.
How to audit off-page AI search visibility and build a 90-day plan
Identify third-party pages AI engines rely on, uncover gaps in your brand mentions, and prioritize outreach, directory updates, and fixes.
Context engineering: How to prevent AI workflows from degrading
AI output can worsen even when your prompt stays the same. Learn what causes context rot and how to keep your workflows accurate and useful.
Keyword analysis: The complete guide
Take your keyword research to the next level with keyword analysis. Find out how to identify relevant keywords that will drive traffic.
SEO for plumbers: How to rank higher and get more customers
Learn proven SEO tactics to help your plumbing business rank higher on Google and attract more local customers organically.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Your 2027 guide to SEO reporting and tracking
Go beyond rankings and clicks with data connecting SEO performance to revenue, conversions, AI visibility, citations, and business impact.
Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
21 SEO tasks you should be automating (and how)
What SEO tasks can you automate? What's the best way? Save time and reduce work by improving your SEO workflows with traditional tools and AI.
SpyFu guide: How to get the most out of this SEO tool
Master SpyFu with Backlinko's comprehensive guide. Uncover your competitors' strategies, keywords, and ad campaigns with ease.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Microsoft Bing usage and revenue stats (new data)
Interesting Bing user stats. Includes data on visits, revenue, market share and more.
Listicle: An essential guide to writing list-based content
Everything you need to know about writing Listicles that get traffic and social shares.
Duane Forrester: AI is rewriting SEO, but the mission is the same
AI is forcing SEO to evolve fast, but Duane Forrester says success still comes from serving users, building trust, and learning continuously.
Keyword research template
Streamline and organize your keyword research with this free template.
Keyword mapping: A step-by-step guide to better SEO + free template
Learn how to organize keywords, avoid cannibalization, and boost SEO with our keyword mapping guide and free template.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
How to measure your brand’s visibility in Gemini
Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here's how to uncover the missing signals.
Keyword research meets prompt research: A smarter way to prioritize topics
Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
How to scale SEO content updates with Claude Code
See how a 14-step workflow diagnoses content decay, protects rankings, and drives measurable traffic and revenue gains.