• http://javaunmoradi.com/ javaun

    Good grief, I didn’t realize that SEO consultants still had clients that were in the dark like this. First they had no information, now they have wrong information. I’m not sure which is the worse obstacle.

    I don’t know if I’ll ever have the courage to go back to the agency side.

  • http://www.shoppingengineguide.com shoppingengineguide

    Wow! I would do my best to explain to them how important links are and then if they still didn’t want people to link to them I would tell them to force users to login to view their content. Then I would explian how this would likely not be beneficial to them.

  • http://www.ericward.com Eric Ward

    You wrote…

    “It’s our job to educate our clients, of course, but it’s also our job to figure out the right approach in doing so.”

    Amen. It is shocking to me that clients who seem quite sophisticated do not have a clue about many aspects of the link building process. I get no pleasure from having to tell them what they’ve been doing was useless and may have even hurt them, especially when they have spent tens of thousands of dollars chasing the wrong tactics. So much of this could be avoided if companies would slow down, take a breath, and seek out advice from multiple experts. A link building strategy second and third opinion, so to speak :)