Yes, Google Is Testing Infinite Scroll Web Results
Google has confirmed that they are indeed testing a form of infinite scroll web search results.
Here is the video:
As you can see, Google replaced the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.
A Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”
Google has previously denied an infinite scroll test in November of last year, blaming it on a Chrome extension. But this new test, seems to be the real thing.
Will this last, I am not sure but we do know Google has infinite scroll on image search.
Here is a picture:
- No, Google Not Testing Infinite Scroll Web Results
- Google Images Testing “Infinite Scroll” Search Results
- Google Revamps Image Search, Debuts Expanded Image Search Ads
- Google Testing Fixed Top Search Bar
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
Get the best search news, tips and resources, delivered each day.