Yes, Google Is Testing Infinite Scroll Web Results

Google has confirmed that they are indeed testing a form of infinite scroll web search results. I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action. Here is the video: As you can see, Google replaced the pagination feature […]

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Google Page ScrollGoogle has confirmed that they are indeed testing a form of infinite scroll web search results.

I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action.

Here is the video:

As you can see, Google replaced the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.

A Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”

Google has previously denied an infinite scroll test in November of last year, blaming it on a Chrome extension. But this new test, seems to be the real thing.

Will this last, I am not sure but we do know Google has infinite scroll on image search.

Here is a picture:

Google Infinite Scroll 1313588219

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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