Yes, Google Is Testing Infinite Scroll Web Results

Google has confirmed that they are indeed testing a form of infinite scroll web search results.

I covered the news this morning at the Search Engine Roundtable sharing a screen shot from WebmasterWorld and a video from Waebo of this in action.

Here is the video:

As you can see, Google replaced the pagination feature from the bottom, where it says, “Gooooogle” and put a link that reads “show more results”. Clicking on that will load an additional set of search results directly below the first set of results.

A Google spokesperson confirmed this test saying, “Google is constantly experimenting with new features.”

Google has previously denied an infinite scroll test in November of last year, blaming it on a Chrome extension. But this new test, seems to be the real thing.

Will this last, I am not sure but we do know Google has infinite scroll on image search.

Here is a picture:

Related Stories:

• No, Google Not Testing Infinite Scroll Web Results
• Google Images Testing “Infinite Scroll” Search Results
• Google Revamps Image Search, Debuts Expanded Image Search Ads
• Google Testing Fixed Top Search Bar