Online video viewership reached record levels in October, with YouTube passing the 20 billion views mark for the first time. That number represents a little less than 50% of all videos watched in the U.S., according to the latest statistics shared by comScore.
U.S. Internet users watched an all-time high of 42.6 billion videos during October, with YouTube accounting for 20.9 billion of those views — 49.1% of the total. ComScore credits YouTube/Google with an audience of just under 161 million unique viewers, almost triple the reach of Facebook, which was second with a little less than 60 million unique viewers.
ComScore says Google/YouTube also had the highest engagement with users averaging more than 7 hours of video each during the month.