3 key stages to better content marketing: Attract, engage, convert

Everything you need to start your content strategy, whether you're a small team just starting out, or a larger team looking to iterate on your process.

Chat with SearchBot

A strong content strategy is key to engaging your audiences and driving conversions. The Content Marketer’s Funnel breaks down a proven three-stage framework to help you attract your target audience, create compelling content that drive engagement, and convert readers into customers.

It outlines the metrics and KPIs to track at each stage, so you can continually optimize and prove the ROI of your content. Inside, you’ll find:

  • Creative ideas for awareness-stage content like videos, podcasts and social posts
  • Tips for driving leads with middle-funnel content like webinars and newsletters
  • Guidance on final conversion content like case studies and product reviews

Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

About the author

Digital Marketing Depot
Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

Get the must-read newsletter for search marketers.