Google Testing Smartphone Optimized Icons In Mobile Results

Bryson Meunier spotted new mobile icons in his mobile search experience on Google. He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not. Google […]

Chat with SearchBot

Google MobileBryson Meunier spotted new mobile icons in his mobile search experience on Google.

He was searching Google on his Galaxy Nexus running Jelly Bean and noticed a new smartphone icon labeled on some of the search results. The icon symbolizes if the web site you are about to click on is smartphone-optimized or not.

Google told us this is a test they are experimenting with to try to “optimize the mobile search experience.” A Google spokesperson said:

We’re experimenting with ways to optimize the mobile search experience, including helping users identify smartphone-optimized sites. We don’t have any more details to share at the moment, but thank you for checking in.

Here is an image captured by Bryson of the new smartphone-optimized icon:

Mobile Icon Smartphone Results Detail 08052012

If you are able to reproduce this on your device, please do share with us a better looking and more detailed image of this Google mobile experiment.

Update: Here is a clearer screen shot of the smartphone optimized icon via kagua.biz:

Androidkensaku0


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.