AdWords Appear At Bottom Of SERPs In New Apparent Test
Google is apparently testing a new AdWords placement at the bottom of search results pages. At least one Search Engine Land reader, LebSEO Design‘s Wissam Dandan, spotted four AdWords ads at the bottom of some search results pages.
We weren’t able to replicate this internally, but the search giant is constantly testing new ad placements and formats in an effort to improve response. Typically, the tests are shown to a small percentage of users initially, with successful ones eventually being rolled out.