AdWords Reach Reporting Moves To The Campaigns Tab

By Ginny Marvin

Published: January 8, 2015 at 11:23 am

Reach metrics in AdWords

Google is moving the Reach and Frequency report out of the Dimensions tab to the Campaigns tab.

You should now see “Reach Metrics” as on option in the Customize columns drop down from the Campaigns tab. This allows you to see the unique cookies reached and the average number of impressions reached per cookie for any Display campaign.

You can also now see those metrics for any time span rather of being restricted to day, week or month by adjusting the date range after you add the columns to your Campaigns reporting.

If you’re running scripts, filters or macros using this data from the Dimensions tab, you’ll want to update them now. The report will stop being available from the Dimensions tab starting the week of January 28th.

From the API, access to the report in the Dimensions tab will stop being available with the sunset of AdWords API V201406 in April.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.