AOL Extends Google Search Deal: 5 More Years

AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOL’s video content will also be on YouTube as part of this new extended deal.

In summary, the new five year deal includes:

• Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.
• Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
• Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
• YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube.
  Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.

Tim Armstrong, AOL’s Chairman and Chief Executive Officer said:

Today is another important step in the turnaround of AOL. AOL users will be getting a better search and search ads experience from the best search company in the world – Google. After nearly a decade-long partnership in search, we’re looking forward to expanding our global relationship to mobile search and YouTube. All aspects of our partnership will be improved by this deal.

Eric Schmidt, Chairman and Chief Executive Officer of Google said:

We’re excited to deepen our partnership. This agreement combines Google’s expertise in search and advertising with AOL’s strength in online content. It’s particularly exciting to see our relationship expand into video and mobile. These areas are now at the heart of users’ online experiences and at the core of both of our businesses.

There was a time where rumors were that AOL might go with Bing.

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.