Apple Takes Siri Out Of Beta

9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri. If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label. Here is the iOS […]

Chat with SearchBot

apple-siri9to5mac.com reports Apple has quietly taken the beta label off of their voice search feature, Siri.

If you look at the iOS 7 Siri, the page makes no mention of beta anymore. The old iOS 6 version had the beta label on it, but iOS 7 Siri has removed that label.

Here is the iOS 7 Siri page:

new-ios-siri

Here is the old iOS 6 Siri page:

old-ios-siri

About two years ago, we reported on some controversial issues with Siri related to Siri not being able to find abortion clinics. Back then, Apple gave the New York Times a statement reading:

“Our customers want to use Siri to find out all types of information, and while it can find a lot, it doesn’t always find what you want,” said Natalie Kerris, a spokeswoman for Apple, in a phone interview late Wednesday. “These are not intentional omissions meant to offend anyone. It simply means that as we bring Siri from beta to a final product, we find places where we can do better, and we will in the coming weeks.”

Now, if you search for abortion clinics on Siri using iOS 7, you still get similar results:

apple-siri-ios7

Although Siri is out of beta, is it any better with these specific queries than before?

Related Stories:


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

Get the newsletter search marketers rely on.