Pros & Cons of Responsive Landing Pages For SEM
Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design.
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3 Must-Dos For Landing Page Testing
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts and landing-page testing has taught me three critical lessons that apply, regardless of the type of company or conversion: Don’t settle for the first […]
4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic is at a different place than one who is looking to hire a company, and each prospect must be met at the […]
5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement landing page tactics that will help you generate more leads and improve lead quality. 1. Implement Clean, Clear Landing Pages The design […]