Content
Pros & Cons of Responsive Landing Pages For SEM
Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive...
Abraham Nord
As head of the Conversion Improvement department at SmartSearch Marketing, Abraham leads landing page testing strategy, implementation and analysis along with client communication and delivery. Abraham brings 8+ years of experience in conversion improvement, landing page testing and usability with a specific focus towards B2B and business with a complex sale. Prior to joining SmartSearch Marketing, Abraham successfully ran his own ecommerce site and holds a bachelor of fine arts in painting along with a degree in web design and interactive media. Abraham currently resides in Denver, CO and enjoys spending time with his family, camping, hiking, playing tennis and online gaming.
PPC
3 Must-Dos For Landing Page Testing
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful,...
Content
4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the...
Analytics & Conversion
5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena....