Columnist Allen Finn shares his thoughts on Google's new custom intent audiences before diving into how you can add them to your Display campaigns.
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.Allen Finn | Oct 13, 2017 at 1:17 pm ET
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.Allen Finn | Aug 18, 2017 at 10:26 am ET