Contributor

Amanda Farley

About Amanda Farley

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda Farley's latest articles

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Facebook

Welcome to the Golden Age of competitive research

One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.

Amanda Farley | May 14, 2019 at 8:00 am ET

PPC

Maximize Facebook performance by leveraging the algorithm

A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session.

Amanda Farley | Feb 26, 2019 at 8:00 am ET

Content

Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print

In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.

Amanda Farley | Feb 20, 2019 at 8:00 am ET

SEO

Update your match types and account structure to improve performance, here’s how

The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.

Amanda Farley | Feb 14, 2019 at 2:43 pm ET