One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention.
A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session.Amanda Farley | Feb 26, 2019 at 8:00 am ET
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.Amanda Farley | Feb 20, 2019 at 8:00 am ET
The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West.Amanda Farley | Feb 14, 2019 at 2:43 pm ET