Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.
Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a digital marketing insights consultancy researching trends in digital marketing. As a pioneer in SEO, one of the first Google Advertising professionals and the co-founder of several agencies: Relevant Traffic (search marketing), BDBL MEDIA (biddable media) and AZNOS (content marketing), he has a broad and long-running experience across SEO, paid search, social media, content marketing and programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem.Anders Hjorth | Jan 29, 2020 at 1:43 pm ET
The PPC track at SMX Advanced Europe discussed entity harvesting, automation, audience targeting, "broadience" and the need for better technical integration in search marketing.Anders Hjorth | Oct 22, 2019 at 3:16 pm ET
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in mind.Anders Hjorth | Aug 9, 2019 at 10:18 am ET
It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.Anders Hjorth | Jun 11, 2019 at 2:31 pm ET
Drive-to-store strategies have reached a tipping point where they can play a significant role in improving performance of online marketing due to more reliable tracking methods.Anders Hjorth | Apr 23, 2019 at 8:43 am ET
And the winner of this year’s European Search Personality award is… Kristjan Mar Hauksson! With Kristjan being from Iceland, it seems the time is due for a focus on the Nordics. Those who know the region may be thinking fjords, mountains, forests, lakes, volcanoes, kings and castles. Or perhaps you’re thinking about small search volumes, […]Anders Hjorth | Jun 13, 2014 at 10:30 am ET
A while back, Rand Fishkin of Moz visited Paris for the SMX conference held there. One of the things he mentioned to me was how surprised he was at some of the misconceptions that exist. “Paris doesn’t live up to any of its stereotypes,” he said. “There’s dog crap on the streets. Service folks, even […]Anders Hjorth | Jul 26, 2013 at 9:00 am ET