Anders Hjorth is the author of the Search Strategies Report and the founder of Innovell, a digital marketing insights consultancy researching trends in digital marketing. As a pioneer in SEO, one of the first Google Advertising professionals and the co-founder of several agencies: Relevant Traffic (search marketing), BDBL MEDIA (biddable media) and AZNOS (content marketing), he has a broad and long-running experience across SEO, paid search, social media, content marketing and programmatic. Anders was also COO for GroupM Search across EMEA. Anders is also active as a member of various awards juries and advisory boards.