Andrew Ruegger

Andrew Ruegger is Senior Partner, Head of Data Science at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing.


The future of paid search buying

Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be...


Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic...

Analytics & Conversion

How To Leverage The Google Search Analytics API

Looking for more insights into your website's search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics...