Contributor

Andrew Ruegger

About Andrew Ruegger

Andrew Ruegger is Senior Partner, Head of Data Science at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing.

Andrew Ruegger's latest articles

PPC

The future of paid search buying

Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.

Andrew Ruegger | Nov 22, 2016 at 4:00 pm ET

Apple

Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.

Andrew Ruegger | Feb 26, 2016 at 9:55 am ET

Content

Using Search Data To Explain Media Impact

Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.

Andrew Ruegger | Dec 21, 2015 at 10:00 am ET

Analytics & conversion

How To Leverage The Google Search Analytics API

Looking for more insights into your website's search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find about your website's performance, Google's algorithmic testing and consumer behavior.

Andrew Ruegger | Oct 26, 2015 at 10:27 am ET