The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key.
Andrew Ruegger is Senior Partner, Head of Data Science at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing.
Connecting Demographics To Search Queries
Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
Using Search Data To Explain Media Impact
Wondering how your television ads are impacting search? Columnist Andrew Ruegger shares his method for gleaning these insights.
How To Leverage The Google Search Analytics API
Looking for more insights into your website's search queries? Columnist Andrew Ruegger explains how to use the new Webmaster Tools Search Analytics API to find about your website's performance, Google's algorithmic testing and consumer behavior.