Andy Chadwick is a digital marketing consultant, specialising in SEO but also covering PPC services with his company digitalquokka. He is primarily known for his unique approach to keyword research, having developed his own tools to help with the keyword categorization process. Andy started teaching himself SEO in 2013 when he co-founded a company that went on to net over £2.5 million in its third year. Since leaving the company in 2018 he has consulted and helped other start-ups, as well as international organizations with their digital marketing strategies.