If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.
Columnist Barb Palser says many big news stories are now consumed primarily in AMP format.
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages.
With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search -- likely to provide an optimal experience for mobile users.
Columnist Barb Palser says the growing number of single-source AMP carousels in Google search sweetens the deal for AMP-enabled publishers.
Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.