Google’s AMP Viewer: the Tinder UX for content?

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer.

By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results.

AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content.

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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Barb Palser

Disclosure: Relay Media's AMP conversion technology was acquired by Google on October 9th, 2017. Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media, digital publishing technology, product strategy and audience development. She's held digital leadership roles with Nexstar Broadcasting, McGraw-Hill Broadcasting, Morgan Murphy Media, The Poynter Institute and publishing platform Internet Broadcasting.