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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

Barb Palser on September 9, 2016 at 10:25 am

Users swipe through content from multiple publishers in Google’s Top Stories AMP viewer.

Disclosure: at the time of the writing of this article, the author was the head of product for an AMP conversion platform company. That company’s technology was acquired by Google on October 9th, 2017.

By now most publishers should be aware of Google’s imminent plan to surface Accelerated Mobile Pages (AMPs) throughout mobile search results.

AMP links will no longer be limited to the Top Stories area of mobile results; instead, Google will link to the AMP version of a webpage any time a valid AMP is available. This “blue links” expansion will dramatically increase AMP traffic overall and enable discovery of a rapidly growing universe of non-news and long-tail AMP content.

[Read the full story on Marketing Land]

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Barb Palser

Disclosure: Relay Media's AMP conversion technology was acquired by Google on October 9th, 2017.Barb Palser is head of product for Relay Media, Inc., a San Francisco-based AMP conversion and mobile distribution platform. Her 20-year career in digital content spans traditional media, digital publishing technology, product strategy and audience development. She's held digital leadership roles with Nexstar Broadcasting, McGraw-Hill Broadcasting, Morgan Murphy Media, The Poynter Institute and publishing platform Internet Broadcasting.