‘High-quality content’ tips from Google’s own style guides
To meet Google's standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set...
Brian Ussery
Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features.
Featured snippets: Optimization tips & how to ID candidate snippets
Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted "position...
Optimizing Google Home search responses
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home....
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling...
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible...
