Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in...
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the...
New research shows Google serves almost half of all ad traffic on fake news sites
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there's a chance that ads could be showing up next...
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go...
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing...
Search Engine Land’s updated SEO Periodic Table is now live
We hope this refreshed graphic serves as an essential reference for your...
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake...
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as...
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing...
Google to release new Partner badge for those already meeting Feb 2022 requirements
Google has resources and training available to help Partners meet the new...
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across...
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be...
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the...
Changes for crypto advertising and Twitter gets Fleet Ads; Friday’s daily brief
Plus, come work for Search Engine Land and...
Google Ads updates cryptocurrency ad policies
The new certification application form goes live on July...
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and...
Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC...
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad...
Google News Showcase now available on desktop, adds enhanced panels on mobile
If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop...