Check your YoY reporting and how to set HARD, DUMB or FAST search marketing goals; Monday’s daily brief
Plus, ORM strategies when attack sites strike and Facebook says the algorithm isn't the ONLY one to...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for...
Microsoft Advertising announces Automotive Ads open beta in the US and UK
This beta opens up the use of automotive feeds and the API for...
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the...
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from...
Google announces global launch of property promotion ads for hotels
Property promotion ads help hotels capture demand in users looking online for places to...
Google’s current FLoC tests aren’t GDPR compliant
Questions about whether a browser assigning users into cohorts counts as a use of personal data, without consent, may be a privacy...
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests...
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last...
Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday’s daily brief
Plus, Instagram expands accessibility in...
PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief
Plus, why you should automate more PPC...
Static headlines now available for DSAs in Microsoft Advertising
Marketers can now have full control over their ad text with Dynamic Search...
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in...
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking...
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at...
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter...
Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements
The changes are based on Partner feedback around badge criteria and more clarity regarding Program...
Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief
Plus, how has your martech stack changed with COVID--a...
Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief
Plus, Google's Search Central Live conference is right after SMX...
Responsive search ads now the default in Google Ads
RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says...