PPC
Microsoft Advertising launches Marketing with Purpose Business attributes
Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that...
Carolyn Lyden
Carolyn Lyden serves as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.
PPC
“About this advertiser” initiative now includes Advertisers Pages for Google Ads
The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous...
SEO
SEOs experiencing delays in data on Search Console performance reports
If you're missing data, make sure to inform your clients and update your reporting to reflect the...
SEO
Mozilla tests Bing as the default search engine for 1% of users
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search...
SEO
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for...
PPC
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features...
Social
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link...
Content
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej...
PPC
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career...
Microsoft
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations...
Bing SEO
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO...
Bing
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and...
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control...
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX...
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and...
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products....
SEO
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in...
SEO
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX...
SEO
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of...
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business...