SEOs experiencing delays in data on Search Console performance reports
If you're missing data, make sure to inform your clients and update your reporting to reflect the glitch.
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Carolyn Lyden's latest articles
Mozilla tests Bing as the default search engine for 1% of users
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science)
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
Second annual Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing: Nominations open
We're elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.
Advertisers will now get more data in Google Ads… sort of; Friday’s daily brief
Plus, the conundrum of in-house career progression
Microsoft Ads announces optimization score
The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.
New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief
Plus, B2B tech finally sees the SEO light
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
Why are in-house SEOs looking for new jobs?; Friday’s daily brief
Plus, is pinning the solution to control RSAs?
What does crypto have to do with SEO and PPC?; Thursday’s daily brief
Plus the latest PPC coverage from SMX Convert
How to write ad copy that actually converts (and 3 major mistakes to avoid)
When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.
Google to sunset Expanded Text Ads (ETAs) in June 2022
This is the latest move that Google is making to push automation through their ad products.
Cleaning house: how Google and Yelp handle fake reviews; Tuesday’s daily brief
Plus, four tools to check for your title changes in SERPs
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next
Your AI and ML primer — and why it matters for search; Friday’s daily brief
Plus, the latest trends in local search: personalization and depth of content
Search marketers should remember their power in the Google-SEO relationship
Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.
Google Shopping issues in the UK lead to sharp KPI declines
If your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch in their metrics, and not indicative of other issues.
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
Advertisers can adjust conversion values in Smart Bidding in the coming weeks
"This allows businesses to get their intuitive/institutional knowledge into the machine learning to optimize more accurately."
The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Three PPC targeting tactics that power every stage of the funnel
"You can make any channel work for you depending on who your prospects are and which channels they use and which targeting options are available across all channels."
How to plan SEO content that actually ranks
Learn how to identify metrics for content goals, perform keyword research that drives SEO value and build your content calendar.
Is Google adjusting the FLoC strategy?; Friday’s daily brief
Plus, HTML success factors for SEO
Google Ads will soon block ad targeting based on age, gender or interests of people under 18
In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens.
Google Ads attribution models now support YouTube and Display
The inclusion of YouTube and Display lets advertisers better understand each channel's contributions to the buyer journey.
It’s not a bug; it’s a feature! The Google search term report glitch actually may have been a test; Monday’s daily brief
Plus, Facebook bans researchers looking into political ads
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Three strikes, you’re out: Google’s new ad policy violations pilot
Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.
Google News inclusion is automated, sorry publishers; Monday’s daily brief
Plus, Google introduces Mobile Web Certification for partners
Yet another automation feature rolling out in Google Ads; Friday’s daily brief
Plus, a deep-dive into FLoC cohorts and opportunities for advertisers.
Google Ads optimized targeting gradually rolling out
"The goal here is to find advertisers cheaper conversions that might be outside of their perceived audience," said Google.
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and services.
The Search Engine Land mentorships have been announced; Monday’s daily brief
Plus, on the hunt for something new in 2021? New job opps in search