Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
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Carolyn Lyden's latest articles
Search Engine Land mentorship program partnerships announced
The mentorship program includes three PPC and three SEO mentorship matches.
Why brands should care about inclusion in marketing; Friday’s daily brief
Plus, Merchant Center guidelines change in August -- for the advertiser's benefit
Microsoft Advertising launches Multimedia Ads beta starting today
Multimedia Ads give search marketers the opportunity to be an exclusive ad type in a SERP and the added visual element will draw more eyes to your ad.
Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising
New additions to RSAs mean you can customize campaigns around events and searcher locations.
Reminder: Core Web Vitals is still rolling out, how to prioritize your dev fixes; Tuesday’s daily brief
Plus, Pinterest bans all weight loss ads
Another one… another algo update, that is; Friday’s daily brief
Plus, more unskippable YouTube ads
Financial services advertisers in the UK must meet Google verification requirements by August 2021
ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension.
What’s the latest in search marketing? Monday’s daily brief
Plus, Google lets searchers know when results aren’t reliable
Announcing the Search Engine Land Mentorship Program for SEO and PPC
Applications will be open today and close July 2. The program will run August - October 2021.
Google adjusts the timeline for third-party cookie deprecation; Friday’s daily brief
Plus, why thinking like a group isn’t so bad after all
Google pushes back plan to block third-party cookies until 2023
"More time is needed across the ecosystem to get this right," said Vinay Goel, Privacy Engineering Director at Chrome.
Ask the expert – Your top FLoC questions answered: How Google is testing cohorts, what FLoC means for B2B and how it works with cross-device browsing
Advertisers can make their voices heard regarding FLoC in forums and at open meetings.
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Ready Player One? We might be closer to the OASIS than you think; Friday’s daily brief
Plus, missed SMX Advanced? Check out the keynote
New research shows Google serves almost half of all ad traffic on fake news sites
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there's a chance that ads could be showing up next to fake news online.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Search Engine Land’s updated SEO Periodic Table is now live
We hope this refreshed graphic serves as an essential reference for your experiments.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
Google agrees to not favor its own products or access user personal data in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Google Ads API, Partner badges, and reputation algorithms; Friday’s daily brief
Plus, check out our updated guide to Bing SEO
Google to release new Partner badge for those already meeting Feb 2022 requirements
Google has resources and training available to help Partners meet the new requirements.
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across Google's properties.
Google My Business phases out short names
If your business currently uses short names, the links and campaigns you have associated with them won't be affected.
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Changes for crypto advertising and Twitter gets Fleet Ads; Friday’s daily brief
Plus, come work for Search Engine Land and MarTech
Google Ads updates cryptocurrency ad policies
The new certification application form goes live on July 8.
The greatest hits from Google Marketing Livestream, plus Microsoft Advertising’s new ads and social management pilot; Friday’s daily brief
New features are available in Google Ads for local businesses, travel, and more.
Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
Some features may increase competition in travel ads, while others make ad creation and support easier for PPC marketers.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Google News Showcase now available on desktop, adds enhanced panels on mobile
If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop traffic,
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Google expands ways to reach new and returning app users and update in-app event tracking
New features help app developers and marketers work together better too.
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence
New Smart Bidding features in Google Ads: Top signals for Target ROAS and max conversions, manager account level seasonality adjustments and more
Google hopes to help advertisers manage bid strategies and drive performance
Link building programs get no links 1/3 of the time; Tuesday’s daily brief
Plus, new updates to social -- undo tweets and post to Insta from a browser
What SEO elements are most important? Plus, a HUGE announcement; Monday’s daily brief
And don't miss Search Engine Land’s updated PPC guide
Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions
These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.
A Schema.org replacement for Google’s phased-out Structured Data Testing Tool; Thursday’s daily brief
Plus, most marketing execs don’t make data-driven decisions