Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Channel » Content » Microsoft announces updates to Smart Pages website builder

Microsoft announces updates to Smart Pages website builder

New features include new cross-Microsoft integrations and data improvements for reporting.

Carolyn Lyden on October 11, 2021 at 9:27 am

In February, Microsoft launched Smart Pages, a free website builder service to help small businesses that may not have had websites. This was critical during the pandemic as more businesses were essentially required to be online. However, many SMBs don’t have the know-how or the funds to commission a brand new website. Based on customer feedback, Microsoft announced new features for the Smart Pages service this week.

Publish a Smart Pages website with no social and advertising tools required. “With Smart Pages standalone mode, you can create, edit, and publish your website for free — no payment information required. We know that not every business with a web presence is prepared to advertise online and want to give everyone the access to Smart Pages,” wrote Will Rivitz, Program Manager, and Cristiano Ventura Sr. Product Marketing Manager. If business owners choose to partake in Microsoft Advertising later, they can easily sign up when they’re ready.

New analytics features to figure out what works (and what needs tweaking). The new Smart Pages reporting feature allows marketers to track pageviews, clicks, and more all within the platform. “By tracking these metrics over time, you’ll see how the improvements and edits you make affect your customers’ experiences,” said Rivitz and Ventura.

Source: Microsoft blog

Bing Place integration for local businesses. Marketers will be able to create a new Smart Pages website directly from their Bing Places account and integrate the two properties. “Customers viewing your business on Bing Places will be able to go directly to your Smart Page, where you can show even more information,” according to the announcement.

Why we care. Many small businesses operate without a website, utilizing Facebook pages and local listings as their “hub” for customers, but having your own property is critical to controlling your messaging, optimizing to reach your target audience, and driving in more critical traffic and potential customers. These updates open up the Microsoft Smart Pages website builder to help even more SMBs create an owned online presence and optimize it to drive more qualified leads and customers.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Carolyn Lyden
Carolyn Lyden served as the Director of Search Content for Search Engine Land and SMX. With expertise in SEO, content marketing, local search, and analytics, she focuses on making marketers' jobs easier with important news and educational content.

Related Topics

ContentMicrosoft

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.