Clubhouse, Shopify, and unconfirmed algorithm updates; Thursday’s daily brief
Plus, EU search choice screen pleases almost no one
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Carolyn Lyden's latest articles
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data continuity.
Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
A Google Ads setting allowed advertisers to exclude people of ‘unknown gender’
Employers, landlords and credit providers could keep their ads from showing to people of "unknown gender," enabling discrimination against nonbinary individuals.
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
Is Google moving toward being search marketing’s point of singularity: Thursday’s daily brief
Plus, we’re looking for speakers for SMX Create
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April
Microsoft Advertising says eCPC increases conversions while lowering CPA, but some advertisers worry about loss of control.
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with tight margins on Amazon.
Facebook testing brand safety topic exclusions for advertisers
"This is the first time the Feed environment would be managed though controls," company says.
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business offerings.
Google’s alternative to third-party cookies open for advertiser testing in Q2 2021
Google claims FLoC will protect the privacy of users while providing advertisers with needed attribution data.
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers
LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask compliance.
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions.