Casie Gillette

Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the search industry for twelve years and loves all things Internet-related.

5 SEO Tactics To Kick-Start The New Year

If you’re like most people, you’ve probably already checked out for the year. Clients are out of the office, you’re on vacation,...

3 Common Challenges Facing All SEO Managers

Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October,...

SEO Must Be About More Than Your Website

As marketers, we sometimes need to step back and focus on the big picture. Columnist Casie Gillette discusses how offline, social and email channels...

5 Bad Link Building Habits To Break Now

For those who have been in the SEO industry for a while, you may remember the glory days of link building — you simply submitted your...

Turning Old Content Into New Links

It’s no secret that in order to build good links, you typically need to build good content. The problem is creating good content takes time and...

The Intersection Of Search & Social

Search and social are increasingly being used in the same sentence. There are two major trends involving search and social: Social media is being...

Structured Data Superstars @ SMX East

Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session....

Top Social Tactics For Search Marketers

When it comes down to social’s impact on search, it all comes down to three things: Trust, credibility and quality. This was a common theme...