Casie Gillette

Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the search industry for twelve years and loves all things Internet-related.

How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources...

3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares...

When SEO isn’t your SEO problem

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how...

Beyond SEO: Managing the management

You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it's important to know how to deal with people...

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette...

Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette...

How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on...

Looking Ahead: The New Search Landscape

What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX...

What Makes A Good SEO Program “Good”?

Search engine optimization (SEO) professionals can be quite critical of one another's techniques, but columnist Casie Gillette suggests that perhaps...