Casie Gillette

Casie Gillette is the Sr. Director of Digital Marketing at KoMarketing, a B2B online marketing firm based in Boston, MA. She has been in the search industry for twelve years and loves all things Internet-related.


How to prioritize SEO tasks by impact

How do you know if the SEO and content changes you're making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives.


3 ways to kick-start your SEO in 2018

The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO.


When SEO isn’t your SEO problem

Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.


Beyond SEO: Managing the management

You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it's important to know how to deal with people and provides tips for doing so effectively.

Google Search Console

Long-term SEO: Proving the value now

How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.


Moving your SEO program beyond discovery

As search engine optimization (SEO) professionals, we want to help new customers discover our clients' businesses -- but columnist Casie Gillette reminds us that being there for the customer after they've already discovered us is just as important.


How to make SEO a company-wide habit

When other departments make a habit of incorporating SEO best practices into their work, everyone benefits. Columnist Casie Gillette provides tips on how to achieve this kind of buy-in within your organization.

Google Analytics

3 Methods For Defining Your SEO Content Needs

Don't waste your time creating content for content's sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.


When Reputation Management Issues Hurt Your SEO Program

In addition to negatively impacting potential customers' impression of your business, a poor online reputation can also make it harder to find link and content partners for your SEO program. Columnist Casie Gillette offers her tips for improving your reputation online.

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