The flexibility requirement for SEO agencies
SEO requires a broad skill set, but in an industry where things are constantly shifting, columnist Casie Gillette argues that perhaps the most important skill is the ability to adapt to change.
Casie Gillette's latest articles
Looking Ahead: The New Search Landscape
What does the future hold for search? Contributor Casie Gillette recaps thoughts and predictions from search industry veterans at a panel from SMX East.
How To Build A Customer-Centric Keyword Strategy
Columnist Casie Gillette explains how to tap into the questions prospective customers are asking, learn the language they're using, and use that intelligence to inform your strategy.
Up-Close @ SMX West: Time To Think About Life Beyond Google
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do […]
Structured Data Superstars @ SMX East
Structured data has become a hot topic over the past year or so, and at SMX East, the room was packed for the Structured Data Superstars session. Evan Sandhaus of the New York Times kicked it off with a very impressive look at how the Times spent the last three years developing and implementing structured […]