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The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.