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Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Instagram Reminder Ads launch new features to boost reach
The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Meta AI assistant uses Microsoft Bing Search results
Whenever a request requires fresh information, Meta's conversational assistant will ask Microsoft Bing to get the chat answer.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Threads users can now search for posts
The new feature is available in most English and Spanish-speaking countries across the Threads mobile and web apps.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Threads search is coming, but when?
Threads search has been limited to searching for accounts. But now Threads is testing text search in New Zealand and Australia.
Threads is widely rolling out on the web
Meta has been working on delivering new features to the platform to help improve retention after sessions plummeted.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
Instagram tests Multi-Advertiser ads, cramming four ads into one screen
Advertisers can choose to opt out of the new Multi-Advertiser ad product.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Threads FAQ: Everything marketers need to know
Threads has attracted a huge user base and is proving to be a serious Twitter alternative. Get up to speed in this explainer.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.
Instagram rolls out subscription feature to 10 more countries
Content creators outside of the US will be able to set up subscription services on their accounts for the first time.
Meta’s guidance on how to ‘integrate brands on Threads’
The private message provided Threads creators with content suggestions, engagement ideas and feature recommendations.
Instagram updates Reels to simplify content creation
Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach opportunities for brands.
Threads is adding branded content tools to create paid promotion opportunities
Marketers are eager to reach the Threads audience but with ads not yet an option, could influencer campaigns be the next best thing?
Twitter blocks links to Meta rival Threads
The move, which has been described as "anti-competitive", may cause headaches for marketers as it could impact brand reach.
Threads, Meta’s Twitter alternative, launches earlier than expected
Threads is the newest platform to challenge Twitter, which has upset many users and advertisers under Elon Musk's leadership.
Instagram Ads on Reels now available to more marketers
Ads on Reels was initially only available to marketers on Facebook, but Meta hopes expanding the pilot to Instagram will boost app downloads.
YouTube is the most profitable platform for creators, survey shows
If your brand is looking to maximize its ROI on influencer marketing, data shows YouTube is the best place to focus right now.
How Instagram ranks content in 2023: Feed, Stories, Explore, Reels, Search
Here's everything we know about how Instagram ranking algorithms work to help you maximize your visibility and engagement.
Meta advertisers will soon get access to generative AI tools
Meta's AI Sandbox will let advertisers generate text and background images, as well as adjust the sizes of creative assets.
News content could vanish from Meta in Canada
Meta strikes back at 'flawed' legislation that would force it to pay news publishers to use their content on Facebook and Instagram.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
How to set your Facebook and Instagram advertising budgets for maximum results
Here's what to consider when setting budgets for your Facebook and Instagram ads, plus tips for testing and scaling your campaigns.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Instagram launched Reminder ads and initiates testing for Search Result Ads
Reminders ads are now available to all advertisers globally.
Meta rolls out paid verification
For $12-$15 a month you can get a blue check on Facebook and Instagram