The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
Christian Ward leads partnerships in the reseller division at Yext. With a background in creating and leading information and data companies, his focus is to help other businesses leverage the power of the Yext platform in their own strategies. Prior to joining Yext, Christian was the Chief Data Officer at Infogroup as well as the Global Head of Content Innovation at Thomson Reuters. Christian holds a B.S. in Finance from the University of Florida.
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
Christian Ward | Feb 8, 2016 at 10:36 am ET