B2B Search Marketing Success Is A 2-Part Equation
>"I'm investing a lot of money in search marketing, but don't see the results I expected."... "I brought search in-house to save money but the return is still not acceptable."... These are common complaints made by B2B marketers. Often times it's because these firms are focused on only half of the success equation. SEO programs and PPC campaigns improve visibility and drive traffic to your website. But it takes more than traffic to achieve an acceptable ROI