Dani Owens

About Dani Owens

From enterprise sites to scrappy local businesses, Dani has been working in SEO since 2011. She works across the full SEO spectrum — technical, on-page, and off-page — with deep experience in audits, strategy, and hands-on implementation. Along the way, she’s written guest posts, spoken on webinars, and been featured by Semrush, BrightLocal, Whitespark, Moz, and Rio SEO, with her work cited and shared by industry heavyweights like Eric Ward, Darren Shaw, Phil Rozek, Marie Haynes, and David Mihm.

She previously served on the board of BayAreaSearch.org and built a local SEO training community that was acquired by Semrush in 2023. Today, Dani blends local content, backlinks, and brand mentions at LocalPR.com for SEO and LLM visibility alike.