Is it worth it for webmasters to switch to HTTPS in light of Google's recent announcement?
Is it worth it for webmasters to switch to HTTPS in light of Google's recent announcement?Daniel Cristo | Aug 21, 2014 at 9:33 am ET
In part 1, we talked about some practical tips for converting a satisfied customer to a raving fan who is willing to talk about their experience with your service-based company online. In this article, we’ll discuss how to get that fan to talk about your website in a way that benefits your search marketing efforts. Creating […]Daniel Cristo | Jul 29, 2014 at 10:01 am ET
Here’s a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content […]Daniel Cristo | Jul 22, 2014 at 11:17 am ET
Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? […]Daniel Cristo | Apr 14, 2014 at 9:15 am ET
Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search versus a desktop or traditional mobile device, we […]Daniel Cristo | Feb 7, 2014 at 8:59 am ET