Google Analytics 4 guide for PPC
Want to use Google Analytics 4 for paid search. This article walks through you get right out of the box.
David Ogletree is the director of paid search at WrightIMC, a Dallas-based full-service digital marketing agency. He is a full-stack marketer and has worked in every stage of the online marketing process for more than 25 years at agencies and as an independent contractor on small local businesses to Fortune 500 companies selling services and products.
Save time on negative keywords using the lowest common denominator method
Want to dramatically reduce the number of negative keywords you need to maintain? Save time and money with this method.