Knowing where key decision-makers go for information and what type of digital media outlets influence their actions can give you a competitive edge in marketing your products, developing content and securing links. Recently, Forrester Research conducted a survey to determine the value of various publications and how key decision-makers were using them. Almost 1700 business-to-business […]
Recently in several SEO forums I noticed a number of threads discussing ways to find and build “economical” links. The forum participants wanted to know how they could initiate “safe” reciprocal linking as well as “fast” submissions to free article directories. They reasoned these tactics were worth doing because both linking methods were “economical” and […]
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and what new tools were out there. […]
Did you know there’s only 261 shopping days left before Christmas? That might seem like a crazy thing to worry about in April but you know what they say, the early bird gets the link. Using the holidays to attract links is fun, good for trend watching, and an excellent opportunity to generate positive publicity. […]
Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]
Ask any link builder what link issues they’re consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it’s only natural people look for tools and techniques to maximize their time. Those who spend a lot of time link building are familiar with […]
With certain linking strategies under fire and others frowned on by the search engines, I thought I’d focus on what links do count and share how and where I find them. The short answer to the question “what works” is: they all do. All the link building tactics we’re fond of jeering at still work; […]
Building links in a competitive niche is one of the most difficult marketing tasks I’m asked to do. Not only do I have to work in link-saturated industries, but more times than not I have to find a way to out-rank a “complaint site” and/or Wikipedia. If you’ve ever tried to do this you know […]
Last week Google tweaked its visible PageRank in what seems to be an attempt to stifle the paid link trade. Scores of well known web sites saw their PageRank fall as they were slapped for what many believed was selling links and/or participating in excessive cross-linking. Google has confirmed at least some of the changes […]
Elvis Presley is credited with being one of the first pioneers of rock and roll. He launched his career in 1955 by popularizing black and bluegrass music and scandalized many with his suggestive pelvis moves. A lot of musicians have become famous since then, but none have defined rock and roll like Elvis. When you […]
After attending the recent Search Engine Strategies conference and listening to a number of panels discuss the relationship between content and links, I couldn’t help but notice similarities between what was being said and the principles highlighted in Stephen Covey’s book The 7 Habits of Highly Effective People. Covey’s work suggests people can be successful […]
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they’re doing. Honorable intentions for sure but in today’s link marketing, it’s less about […]
We recently redesigned our kitchen and hired a contractor to oversee the project. My husband argued as the primary user of this space, I should be the one to coordinate its design and the people doing the work. I’m not sure if he had resigned himself to the inevitable or just wanted a way out […]
A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are […]
The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I’m always on the look-out for resources that attract and target specific demographics, I’ve hit the linking jackpot on more than one occasion by developing promotions that take […]
Last week Danny had a great write up on the new anchor text reporting feature Google added to its Webmaster Toolbox. According to Google, they’ve “enhanced the information we provide and will show you the complete phrases sites use to link to you, not just individual words. And we’ve expanded the number we show to 100”. […]
For a lot of people, link building is a drag. It’s like going to the dentist or writing that tax check every quarter… you don’t really want to do it but you know you have to. It’s that drag factor that makes a lot of people look for short cuts and easy methods to hurry […]