When launching a new marketing initiative, you often set a benchmark or baseline against which you measure success. You can gather a “baseline” before you make improvements, pick a number out of thin air or compare yourself to the industry average. Since neither picking a number out of thin air nor delaying improvements while you […]
One challenge for online marketers is data overload. There’s often so much data that sometimes it’s hard to know which key performance indicators matter. Revenue, leads, clicks, calls, conversions, or revenue . . . what should you pay attention to? If you’re considering adding call tracking data to the mix, here are three sets of questions to ask yourself: A. […]
Do eager prospects ever visit your website then call your sales team to learn more? If your answer is yes, at some point, you may have wondered how to measure a phone call as a conversion. While Web analytics tools track online conversions, you may also need a call tracking tool to measure phone calls […]
The $150 billion infomercial industry uses lines such as, “but wait, there’s more” and “if operators are busy, please call again” to create a sense of urgency and boost response rates. Given marketers’ success advertising on television, what lessons can you apply to your online marketing efforts? Let’s explore the following three principles: Your customers […]