5 ways to sell more this holiday season with Google’s updates to shopping ads
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he spent 10 years building Google Ads and teaching advertisers how to get the most out of it as the first Google AdWords Evangelist. Today he is the Cofounder and CEO of Optmyzr, a PPC management SaaS company focused on making search, shopping, and display ads easier to manage with rules, scripts, reports, audits, and more. He is a frequent guest speaker at events where he inspires organizations to be more innovative and use AI and Automation Layering to become better marketers. His latest book, Unlevel the Playing Field, follows his best-seller, Digital Marketing in an AI World.
Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.
Frederick Vallaeys | Oct 25, 2017 at 2:23 pm ETAdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
Frederick Vallaeys | Oct 6, 2017 at 4:15 pm ETBudgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.
Frederick Vallaeys | Aug 30, 2017 at 10:08 am ETLast week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.
Frederick Vallaeys | Aug 2, 2017 at 1:34 pm ETFeeling bogged down by all the reports you need to create for your AdWords campaigns? Columnist Frederick Vallaeys has put together a script that may help.
Frederick Vallaeys | Jul 5, 2017 at 10:24 am ETWhat's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
Frederick Vallaeys | Jun 7, 2017 at 10:03 am ETEven though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
Frederick Vallaeys | May 10, 2017 at 10:17 am ETWondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that.
Frederick Vallaeys | Apr 12, 2017 at 3:58 pm ETColumnist Frederick Vallaeys explains the concept of "stacked bidding" and provides an AdWords script to help monitor your tiered bids.
Frederick Vallaeys | Mar 15, 2017 at 10:15 am ETColumnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
Frederick Vallaeys | Feb 23, 2017 at 11:17 am ETFollowing a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
Frederick Vallaeys | Jan 31, 2017 at 10:16 am ETAs artificial intelligence starts to play a bigger role in PPC account management, columnist Frederick Valleys believes we must be vigilant about understanding the capabilities of the systems we're relying on.
Frederick Vallaeys | Jan 18, 2017 at 9:51 am ETYour job is hard enough -- don't sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them.
Frederick Vallaeys | Dec 21, 2016 at 2:32 pm ETColumnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
Frederick Vallaeys | Nov 23, 2016 at 9:30 am ETWant to succeed with expanded text ads? Columnist Frederick Vallaeys reports on findings from an Optmyzr study of 1.2 million ads to see what characteristics the best-performing ads had in common.
Frederick Vallaeys | Nov 2, 2016 at 11:38 am ETColumnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.
Frederick Vallaeys | Sep 28, 2016 at 9:39 am ETMany changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure.
Frederick Vallaeys | Aug 31, 2016 at 10:01 am ETWant a head start in making the shift to expanded text ads in AdWords? Columnist Frederick Vallaeys has an AdWords script that pulls information from your SEO titles and meta descriptions.
Frederick Vallaeys | Aug 3, 2016 at 11:20 am ETColumnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.
Frederick Vallaeys | Jul 6, 2016 at 9:38 am ETColumnist Frederick Vallaeys explores the potential impact of some new AdWords features announced at the Google Performance Summit in May 2016 and discusses how to prepare for these changes.
Frederick Vallaeys | Jun 8, 2016 at 10:19 am ETColumnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google's Account Anomaly Detector.
Frederick Vallaeys | May 11, 2016 at 11:20 am ETColumnist Frederick Vallaeys shares a modified version of Google's flexible budgets script that allows you to automatically distribute your monthly budget in an intelligent way.
Frederick Vallaeys | Apr 13, 2016 at 9:54 am ETGoogle recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.
Frederick Vallaeys | Mar 16, 2016 at 11:05 am ETColumnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
Frederick Vallaeys | Feb 17, 2016 at 9:59 am ETWant to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant.
Frederick Vallaeys | Jan 20, 2016 at 10:30 am ETColumnist Frederick Vallaeys recaps the hottest AdWords articles of the year based on social share data from BuzzSumo. How many have you read?
Frederick Vallaeys | Dec 23, 2015 at 10:00 am ETColumnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
Frederick Vallaeys | Nov 25, 2015 at 9:34 am ETColumnist Frederick Vallaeys recaps a session from SMX East in which paid search experts give advice for getting the most out of your seasonal SEM campaigns.
Frederick Vallaeys | Oct 5, 2015 at 12:47 pm ETDo you need to study for your AdWords certification exams or will you pass without cracking a book? Columnist and former Googler Frederick Vallaeys lays out the critical things to know for the Shopping and YouTube tests.
Frederick Vallaeys | Sep 2, 2015 at 8:56 am ETHow does your Quality Score affect your cost per click in AdWords? To find out, columnist Frederick Vallaeys explores the relationship between Quality Score and first page bid estimates.
Frederick Vallaeys | Aug 5, 2015 at 10:38 am ETColumnist Frederick Vallaeys discusses some recent improvements made to AdWords My Client Center (MCC) interface and provides a script that allows users to create a cross-account negative keyword list.
Frederick Vallaeys | Jul 8, 2015 at 9:11 am ETColumnist and former Googler Frederick Vallaeys explains the various match types in AdWords and discusses some of the most useful applications of each.
Frederick Vallaeys | Jun 10, 2015 at 10:10 am ETColumnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance.
Frederick Vallaeys | May 13, 2015 at 10:49 am ETColumnist Frederick Vallaeys discusses how you can use Google's data to improve your AdWords performance.
Frederick Vallaeys | Apr 15, 2015 at 9:35 am ETWhat bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
Frederick Vallaeys | Mar 18, 2015 at 11:49 am ETColumnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts.
Frederick Vallaeys | Feb 18, 2015 at 10:07 am ETWant the inside scoop on how columnist and former Googler Frederick Vallaeys manages his AdWords campaigns? Check out his Checklist for AdWords Success!
Frederick Vallaeys | Jan 21, 2015 at 9:44 am ETI once moderated a focus group for Google where we split the participants into two groups: small agencies and large agencies. One key difference I saw between the groups was their willingness to share best practices. The small agencies seemed reluctant to share for fear of giving their competition an edge. The larger and more […]
Frederick Vallaeys | Dec 24, 2014 at 9:00 am ETNow you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact.
Frederick Vallaeys | Nov 24, 2014 at 11:37 am ETYou invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.
Frederick Vallaeys | Oct 29, 2014 at 10:14 am ET