According to Google, affiliates provide such a road-rage-awful experience that they deserved to be kicked out of AdWords en masse. My experience shopping for a new laptop for my dad during Boxing Week more than proved that status as an affiliate site hardly determines usability, and that merchants sin liberally against the commandments of user […]
Can an ecommerce store’s product detail pages bog a visitor down in too much detail? Can you provide the wrong information and leave people with unanswered questions? My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him […]
For all its faults, Wikipedia has a lot to teach us about usability. Here are three things that Wikipedia does right that I think websites should emulate to better engage users, boost time on site, and hopefully lead to more conversions. Summary sections Wikipedia offers summaries at the top of its feature-length articles. While I […]