Ivana Dukic has three years of working experience in marketing, particularly in the field of PPC. Before she started her professional career, she was studying Global Sales & Marketing and Digital Business Management. As a customer success manager, she works closely with retailers from various industries and supports them in improving their SEA channel performance. Specifically, her focus lies on the setup and optimization of Google Ads campaigns. Especially with the introduction of new Google Ads specifications and campaign types, just like the launch of Performance Max, those activities are gaining in importance.